Save Money and Dominate Your Heading In Yellow Pages!

So you spend thousands of dollars a year advertising in Yellow Pages. Have you determined what tactics work best? It is a bigger ad, more colors, more headings, more books?

Do you notice a trend here? The key word is always more! And the winner is usually the Yellow Pages, by increasing the amount you spend each month on your phone bill.

You don’t have to spend MORE to have your Yellow Pages ad beat the competition, and stand out on the page.

Yellow Pages Publishers make huge sums of money selling Yellow Pages advertising. That’s no secret. And business owners know they need to advertise in the Yellow Pages. How can you, a business owner, balance the cost of advertising with the effectiveness?

There is help. Holkar Marketing is part of a nationwide group of Yellow Pages Marketing Consultants that specialize in helping advertisers across the country have more powerful yellow pages ads while trimming the costs of advertising.

How do we do this? By following basic marketing guidelines, and customizing your ad with creative copy and great graphics.

Look in the heading you currently advertise in– how many of the ads, including yours, start with the name of the company at the top of the ad? 95% of advertisers waste the most important "real estate" in their ads with their company name, and Yellow Pages tells us that 60% of the people looking in Yellow Pages don’t have the name of a company in mind. So why does everyone do this?

As you look at the page you advertise on, how many companies use a bulleted list (and often the same list you use) to tell potential customers what you do? Probably, all of them. It’s ok to use a bulleted list, but why not customize it to really set your business apart from the competition.

One more question– What makes your business unique, or different from the competition? If most of your phone calls from Yellow Pages center on how much, and when questions, it’s because all the ads look like big business cards, and all say mostly the same thing. It’s ok to say something different– to make a bold statement– to set yourself apart from the competition.

Holkar specializes in helping you bring out the uniqueness of your business in Yellow Pages Advertising. You can also review different pricing options, based on ad sizes and colors, and determine the best size and budget for your business before you decide which size ad to buy. Remember, you have to live with this ad for a year, and it has to tell your story in about ten seconds-does your ad do this now?

Call Holkar Marketing at 603-594-9012 for a FREE consultation. We’ll come to your office, discuss your Yellow Pages advertising with you, show you samples of ads we’ve designed for companies, and show you how to beat the competition in Yellow pages.