A well-done newsletter provides your audience with clear, concise, timely and useful information. Properly designed, it becomes a no-nonsense, objective publication providing expert information. Your company becomes the provider of this content, which has perceived value to your customers.

What elements of newsletters make them attractive marketing vehicles?

• format—for many tech, business or industry clients, a newsletter offers brevity and the "information first" format they look for in packaging their messages. They're less graphically oriented, leaning more toward straight delivery of industry updates, new technologies and program/product introductions or modifications;
   
• price—depending on the size and style of the publication, newsletters are often cheaper to produce and print, and they require less postage for mailing; 11 x 17, folded, one color on both sides- $600 for 4000
   
• timing—a newsletter may also have a shorter production schedule, if lead times are an issue; and much of the materials can be produced in house on Microsoft software such as Publisher or Word.
   
• varied distribution—this format may be desirable because the newsletter is lightweight and can be folded, thus it can be distributed in a variety of ways: mailed, shipped to stores or branch offices, included in bags with product etc.
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