What do you want your postcard to accomplish?
Before you do anything else, like pick the color of your postcard, design a killer logo, or write a snappy headline, you need to answer this question:

What do you want to accomplish with your postcard mailing?

Do you want to generate sales leads, announce a sale, launch a new product, open a new store, or just simply thank them for doing business with your company? Once you have clearly defined your reason for a postcard mailing, you can move to the next step.

Who are you going to send your postcard to?
Now that you know why you're sending out postcards, it's time to determine who you are going to mail to. These are the most common ways to develop a mailing list for your offer:

• Existing customers (The best list you can mail to)
• People who have shown interest in your business or products.
• Compiled lists of people in your target market. (You may select people by area in which they live, gender, age, income, children, homeowners, etc.) If you have not started to develop a mailing list for you business, now is the time to start.

Writing your postcard copy.
Ok, you know what you want to accomplish, and you know who will get your mailing. Here are must have's for your postcard.

1. A Powerful Headline
You've got about five seconds to impress your prospects so they'll read the rest of your postcard–make it count with a strong headline. The easiest way to do this is to put yourself in the shoes of your target audience and answer this, "What is in it for me?" What is the number one benefit of using your company's services, coming to your store, or attending your event? Determine that and put it in your headline.

Examples:
"Save Money on Your Printing"
"Save 90% on your vitamins"
"Annual Sale! 20-50% Off Everything!"
"Maximize Your Investment Dollars"

2. Benefits, Benefits, Benefits!
Now it's time to unload the rest of your arsenal. Let your prospects know about the other ways they can benefit. Do you offer the highest quality, unmatched customer or free delivery? Start asking yourself what sets you apart from your competition, and list it on your postcard.

3. Make an offer they absolutely cannot refuse.
Give your prospects a reason to come in, call, email, order, get off the couch–whatever it is you want them to do, get them to do it right now. By giving them an incentive like a huge discount, a free gift or complimentary service, your chances for getting them to react are better.

4.Tell them what to do.
Your potential customers now have an incentive to do business with you, but they're going to need just a little more prodding. Give them a "call to action" so there's no question about what to do next.

Here are some great ways to close the deal:
"Pick up the phone and call right now!"
"Come down today and get your free gift!"
"Bring this postcard in this weekend and we will take 15% off all your purchases!"

5. Give them plenty of ways to contact you.
Now more than ever, American's want convenience. The easier you make it for people to reach you, and the more options you give them, the sooner they will contact you. Along with your standard phone number, try including a toll-free number, fax, email and web site address.

Designing your postcard.
This is the fun part. Taking your ideas and turning them into the final product. If you are looking for someone to create an outstanding postcard, our design team is the right choice. We create hard hitting postcards at affordable rates! All we need from you is the following:

• Pictures or graphics
• Your company Logo
• Text for your card.
• Sketch of your ideas.
• Order form
• Payment

* If you have any questions or need help at all, call Mike at 1-877-236-2982 or e-mail us at holkarent@aol.com

Bonus Tip! Get started today! 6" x 8" full color postcards- designed and printed for just $959.00!!
There is no better time to start increasing your sales with postcards. Our account executives will answer all your questions and help you put together a winning offer.

Call Today! 1-877-236-2982
Fax:  (603) 594-9012
Email: Holkarent@aol.com