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What's
your next move concerning your
web site?
Website
Development & Maintenance
Our Web Site Design service offers your small
business effective world wide Internet exposure at affordable prices.
Professional designs, stable links and comprehensive user interaction - a
full compliment of tools to fit your needs.
Your site
will be designed to grow with your business and your budget. Initial
creation of a three page site is available for under $400. Our site design
will be faithful to the image you wish to project , with appealing
graphics and photos to prompt the viewer to action.
Site
development is only the beginning. We also will work closely within your
requirements to keep your site updated with new and timely information,
prices, product offerings, etc. Don't miss the opportunity to reach more
prospective customers by establishing your presence in this new dynamic
medium.
These
links will take you to Sites we have created and/or maintain. Use your
"Back" button to return to this site.
An
attractive website has no value if your customer can not find it. Our Web
Site Maintenance services include registering your site with dozens of
viable search engines and thousands of FFA sites. In addition all sites
created and maintained by Holkar Marketing our periodically reviewed, at
no charge, and new Internet marketing ideas shared. We also offer training
on how the Internet works and what to expect from your site.
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Seven
Steps to Building Your Company´s Web Site
Building your own Web site can save you time and money, and it
can also be a lot of fun. A do-it-yourself project isn't for
everyone -- if you want a site with all the bells and whistles, or
if you don't know the first thing about computers or the Internet,
you're better off hiring a professional to do the job for you. But
if you're up to the challenge, you can build your business a
functional, attractive Web site in a few orderly steps.
- Think: Before you start, think about what kind of Web site
will work best for your company. Do you want a bare-bones Web
site with just some essential company facts? Or do you need a
more complete customer service site? Do you plan to open an
online store or simply provide information?
- Sketch: Sit down and sketch a rough layout for your site.
Begin with your home page -- it's the first thing a visitor to
your Web site will see, and it should include your basic
business information along with links to the other pages on your
site. Then think about the rest of the site. Do you want to
describe your products and services in detail? Should you
include press releases and marketing information, or a list of
references for your company? Think of your site as a pyramid,
with second- and third-level pages branching out from your home
page, and each level containing more specific information. Don't
get carried away, however; start with a few basic pages, and
grow your site from there.
- HTML: You probably know that Web pages are composed in HTML --
Hypertext Markup Language. There are plenty of HTML reference
books and Web sites that teach you the basics, along with
helpful pointers on Web site design, graphics and other
subjects. You can also use a Web site authoring tool, such as
Microsoft FrontPage or NetObjects Fusion, to build your site
without ever seeing a bit of HTML code.
- Links: While you're designing your Web site, think about the
graphics and links you'd like to include. Hyperlinks are the
"glue" of the Web -- in addition to tying together
your own site, they let you reference pages anywhere else on the
Web. Good internal links can make or break a Web site; think of
them as a road map that helps customers navigate your site
without getting lost or confused.
- Graphics: Images can add life and color to your Web site, but
they can also make your site ugly and hard to use. If a graphic
provides helpful information, such as a map to your store or a
picture of your products, then go ahead and include it on your
site. Avoid elaborate background images or photos that simply
take up space. Also, be careful not to use large images -- most
people still use dialup modems to surf the Web, and they'll go
elsewhere if your graphics take too long to download.
- Hosting: Once you've built your basic Web site, you'll need
somewhere to put it. Unless you're lucky enough to have your own
Web server -- and the know-how to run it -- that means finding a
Web hosting service. Many Web authoring tools let you upload
your Web site directly to the hosting server. Otherwise, you'll
need an FTP (File Transfer Protocol) tool to upload your site.
- Update: Those are the basics, but you're not done yet.
Remember to update your site regularly -- nothing annoys Web
users more than a site with outdated information. If you put
external links on your site, use a link checker regularly to
make sure that they still work. And finally, when you add text
to your site, always proofread it carefully. Misspelled words
and mangled grammar can make your site -- and your business --
look amateurish.
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